3596 - Brand Manager

sponsibilities:

• Provide briefs to the agency based on brand architecture (consumer/ product attributes, differentiation, competition etc.
• Analyze feedback and shortlist route; Review scripts prepared by agency; Conduct script/ animations research.
• Conduct industry analysis on products, competition players, growth segments, emerging segments etc.
• Pack test with consumers on likability and purchase intent. Projects to adhere to benchmark costs.
• Coordination with trade promotion & Sales vertical for brand schemes.
• Monitor and review implementation to create effective pull for products by the consumer in the market.
• Analyze data and identify key trends/ correlations from the MR report prepared by the agency; Identify key action points and share with relevant functions (PD/ Packaging etc.
• Discuss brief with media team/ agency and explain script; In cases interact with media partners and review media innovation if any.
• Gather input on new products from usage and attribute study for the category/ products.
• Identify new product positioning/ story and directional product/ emotional attributes.
• Evaluate financials and discuss with PD/ Manufacturing in case of issues.
• Present product for approval to HOD & Leadership; To ensure successful launch of new product/ extensions in the market.