Business Development & Key Account Management

Tuesday, 17th Sep, 2019

Business executives and sales managers are often so preoccupied with immediate issues that they lose sight of their ultimate objectives, which leads to uncertainty about the role, responsibility and mandate of the business development unit, and vagueness about how to measure the success of business development.

This programme has been designed to help participants develop integrated strategies and adopt a functional process of executing same in their overall management process successfully.

 

PROGRAMME OBJECTIVES

At the end of the programme, participants should be able to:

• Explore techniques in strategic thinking and business planning.
• Adopt the finest thinking process while applying a Variety of methodologies to develop the skills to create plans which align with your corporate goals.
• Understand and adopt the business model.
• Understand strategies to win and manage complex accounts.
• Understand key account portfolio analysis.
• Gain confidence in executing new business strategies.
• Create an action plan to manage complex accounts.

 

TOPICS COVERED:

• Introduction to the business model
• Effective business ecosystem
• Fundamentals of business development
• Communication as a dynamic business tool
• Building your online presence
• Strategies to win and manage complex account
• Managing key accounts
• Key account portfolio analysis

 

WHO SHOULD ATTEND?

• Business development and sales executives
• Business development and sales managers
• Brand managers
• Team leads and supervisors
• Marketing and advertising managers.

 

DATE & VENUE:

• 31^st October 2019.
• Sheraton Hotels, Maryland Ikeja.

 

HOW TO REGISTER:

To register, visit the link below to provide your details and someone on the team will reach out to you shortly.